21st June is celebrated as the World Music Day across the globe. It is the celebration of everything musical. Ei Samay has been celebrating this day for the past few years and this year PEEDEE is also a part of this celebration as its promotional partner. The event will be held on the 21st of June, 2017 at the Science City Auditorium. With a varied singers line up the show is sure to blow your mind with an amazing musical treat.
It helps increase brand value. We have all purchased a product because we know a celebrity is also a user of the item or bought a pair of sneakers because we thought it would make us jump as high as the pro athlete pictured in the magazine ad and so on. Celebrity Endorsement helps increase brand value. Our very 1st Celebrity Endorsement was with Former Indian Cricket Captain Saurav Ganguly for our Esteemed Client Modern Institute of Technology, Bandel, Hooghly.
PEEDEE has been associated with Srealeathers for quite some time. We have done store launches in Gurgaon, Gaziabad, Varanasi, Sreerampur. Now it was time for Barasat. Sreeleathers hasn’t launched a store in the past few years so the store opening had to be grand. From customized canters to innovative cutouts, bus branding to toto branding, hoardings to kiosk we made sure every single person in Barasat comes at the store. We even did door to door invitation in the nearby localities. And the response was no surprise. People were very excited as they didn’t have to go to Kolkata to buy their favorite brand. The Launch was a huge success.